As a real estate agent, quiz funnels can be your secret weapon for reeling in “hot”, highly qualified leads.
A quiz funnel that acts like a virtual tour of your client’s desires, pinpointing exactly what they’re looking for in their next home or investment.
It’s interactive, it’s engaging, and it gets the conversation rolling, all before you’ve even exchanged hellos.
Think of these lead generation quizzes as a first date with your prospects.
They’re not just clicking boxes, they’re giving you a peek into their lives, telling you what’s on their wishlist.
And the kicker?
Each answer they give is a golden nugget of information, making your follow-up series as targeted as possible.
The conversion rates for quiz funnels are way higher than the traditional “lead magnet” funnel that offers things like a free pdf or video.
That’s a statistical fact!
This isn’t just shooting emails and hoping something sticks, it’s targeted, it’s strategic, and it’s personal.
In this guide, you’ll learn how to create a quiz lead magnet that can transform clicks into clients and make your inbox the hottest spot in town.
Here’s a step-by-step guide on how you can create an effective quiz lead magnet for your real estate business.
Step 1: What’s the Purpose of Your Quiz?
When you’re in the real estate business, understanding your audience is a must for providing value.
The purpose of your quiz should align with the interests of your potential clients and also serve your business objectives.
Let’s look at some examples.
Assessing Buyer Readiness Quiz
Purpose: To determine if the quiz taker is ready to buy a home.
Quiz Title: “Are You Ready to Own a Home?”
This quiz can ask questions about the quiz taker’s current renting situations, savings, employment stability, and knowledge about homeownership responsibilities.
It helps in qualifying leads and understanding where they are in the buyer’s journey.
Identifying Client Preferences Quiz
Purpose: To understand what your client is looking for in a home.
Quiz Title: “Find Your Perfect Home Match”
This quiz would include questions about preferred locations, architectural styles, property size, and must-have amenities.
It’s not just a fun way for clients to learn about their preferences but also a goldmine of information for you to provide tailored listings.
Purpose: To educate potential clients about the real estate market.
Quiz Title: “How Much Do You Know About the Local Real Estate Market?”
By gauging their knowledge on market trends, mortgage rates, and the buying process, you position yourself as an educational resource, building trust and credibility.
Give Them Investment Insight
Purpose: To find out if the quiz taker is interested in real estate investment.
Quiz Title: “Is Real Estate Investment Right for You?”
Questions could involve their risk tolerance, investment goals, and prior experience with real estate investments.
This helps to segment your leads and offer relevant investment advice or opportunities.
Last Example: Lifestyle Fit
Purpose: To match properties to lifestyle choices.
Quiz Title: “Which Neighborhood Fits Your Lifestyle?”
For this quiz, you could craft questions around daily routines, community engagement, commute preferences, and leisure activities.
It’s a strategic way to guide them towards areas that align with their lifestyle while showcasing your knowledge of various neighborhoods.
The primary aim of identifying the purpose of your quiz is to create a tool that’s both engaging for the user and beneficial for your business strategy.
You want to ensure that each question leads to a deeper understanding of your potential clients, providing them with value while also equipping you with valuable insights to tailor your services effectively.
Step 2: How Use AI To Create A Real Estate Quiz Funnel
When creating content for your quiz, your main aim is to make the questions engaging, relatable, and insightful.
Now lets work smarter not harder.
We’ll use AI to speed up the content creation process so you can edit it to your liking.
Using AI like ChatGPT can streamline this process by generating creative and tailored questions that resonate with your audience.
Here’s how you can use ChatGPT to help craft your real estate lead generation quiz funnel.
Real Estate Quiz Lead Magnet Example With ChatGPT
Note, this is just an example.
As a real estate agent you know more questions would be needed in a real world scenario to gather as much data to recommend the right thing to the prospect.
For this example, let’s create a quiz to help individuals identify their ideal living environment.
In this case, you want to create an answer-based quiz where the outcome or final page the user sees at the end, depends on the answers they selected throughout the quiz.
Here’s the prompt for ChatGPT:
Create a quiz to help individuals identify their ideal living environment. Start by designing a series of questions related to lifestyle preferences, priorities, and daily routines. For each question, provide multiple-choice answers that reflect various living environments (urban, suburban, nature-focused, versatile). Once you have the questions and answers in place, define four main living environment outcomes that correspond to different quiz results. Map each answer to one of these outcomes to provide personalized recommendations based on users’ preferences and choices. The goal is to assist quiz takers in discovering their ideal living environment based on their responses to the questions. Also generate the copy for the start page(with headline, sub-headline), the copy for the lead capture page asking for contact details and the copy for each outcomes(with headline, sub-headline)
Here’s a snapshot of the output from ChatGPT:
Now that we have the quiz content ready it’s time to create an answer-based outcome quiz in Convertlyio.
Step 3: Use Convertlyio To Create The Quiz Funnel
Let’s create a new quiz named “Quiz: Discover Your Ideal Living Environment”. Make sure that you select “answer-based outcomes” for the quiz funnel type.
You’ll be redirected to the editor to add the quiz content that was generated by the AI.
As you can see, the start page was added first. Modified the copy a bit to make it shorter and added an image background.
Next the questions with their respective answers were added. Doing this in Convertlyio is very easy, literally copy and paste.
After adding all the questions, each answer was mapped to their corresponding outcome page.
Let’s preview the quiz and test it. As you can see in the quick video below most of the answers I selected were mapped to urban outcomes.
Basically whatever answers your user selects throughout the quiz, the weight for each selected answer will be tallied up and the outcome with highest score will show at the end to the user.
This is how you can personalize the results for your real estate prospects.
Step 4: Provide Value in the Results
You can get very creative with the outcome pages. Here are some ideas:
- Local Insights and Guides: Provide neighborhood guides that detail the local amenities, schools, dining, and shopping. Share “A Day in the Life” stories showcasing experiences from locals in the community to give a personal touch.
- Interactive Maps: Embed interactive maps showing points of interest, including schools, parks, hospitals, and more, with filters based on the quiz results.
- Virtual Tours: Include virtual tours of properties and neighborhoods to give an immersive experience, especially for those who are relocating from afar.
- Social Proof: Display testimonials and success stories from happy homeowners who found their ideal home through your real estate services.
- Educational Content: Offer articles, webinars, or e-books on home-buying tips, renovation ideas, and maintenance advice tailored to their living environment preferences.
These are the kind of the things that will set you apart from the competition, shorten the sales cycle and grow sales.
Always include actionable next steps with the results.
This could be an invitation for a consultation, a downloadable buying guide, or a curated list of properties.
If they’re ready to buy: “It looks like you’re almost there! Let’s discuss the next steps. Here’s a link to schedule a consultation with me.”
If they’re not quite ready: “No worries, getting ready to buy a home is a journey. Here’s a free guide to get you started on the path to homeownership.”
Go Create Your Real Estate Quiz Lead Magnet and Get higher Converting leads
Armed with your new quiz-fueled lead magnet, you’re all set to revolutionize the way you capture and convert leads.
Remember, the beauty of a quiz lies in its ability to start a meaningful conversation, to offer a personalized touch, and to make your leads feel like they’re already part of your real estate family before they sign on the dotted line.
Use ChatGPT to help you craft a quiz that speaks to your audience. Keep it fun, keep it insightful, and most importantly, keep it real.
Just like you would in a face-to-face chat with your clients.
Before you know it, you’ll see a flurry of engaged prospects eager to get in touch and talk shop.