Quiz funnels are the secret sauce that can catapult your conversion rates to the stratosphere.
When done properly, it transforms your website into a lead-generating powerhouse that spits out leads who are primed and ready to buy your service or product.
In this nifty guide, you’ll learn how to create a quiz funnel that’s not just cool but converts like crazy.
So, What is a Quiz Funnel?
Imagine walking into your favorite store and instead of aimlessly wandering the aisles, there’s a personal shopper who knows exactly what you love.
That’s what a quiz funnel does.
It guides your audience through a personalized journey, making them feel understood and special.
And when people feel special, they’re more likely to engage with your brand. It’s a powerful interactive way to engage your prospects while stealthily gathering their preferences and needs.
Based on answers to the questions, you can show them the exact service or product that fits their needs.
Think of it as a friendly chat where you get to know each other, and by the end, you’re practically BFFs.
That’s a quiz funnel!
3 Compelling Reasons You Should Start Using A Quiz Funnel
Here’s the deal, quiz funnels are like magnets for high-quality leads.
It’s not just gathering any leads, it’s separating the really serious leads from those who are wasting time.
1. It Boosts Conversion Rates
This is the big one.
All this engagement, data, and personalization translates into one thing, skyrocketing conversion rates.
By the time participants reach the end of your quiz, they’re not just leads they’re warmed-up, well-nurtured leads primed for conversion.
2. Funneling The Right Leads
Not all leads are created equal.
Quiz funnels help you attract and identify the leads that are most likely to convert.
It’s like having a bouncer at the door of your sales club, making sure only the VIPs(Very Interested Prospects) get through.
3. You Stand Out From The Crowd
In a sea of same-old marketing tactics, a quiz funnel is your brightly colored floatie.
It’s fresh, it’s different, and it’s memorable.
People are more likely to remember and talk about the brand that had them interacting and enjoying a quiz than the one that just asked them to fill out a boring form.
Lets Look At 5 Live Quiz Funnels Examples
Quiz funnels work for any industry that does digital marketing. Actually, if your business has a website to acquire new customers, using a quiz funnel can be a game-changer.
However, we’ll just look at a few industries just to give you an idea.
1. Real Estate
Talk about hitting the jackpot!
How about a “Find Your Ideal Home Insurance Plan” quiz?
This way, you’re matching folks with the perfect plan before they even get on the phone which lead to better close rates.
3. Personal Fitness Coach
Imagine a “Discover Your Fitness Personality” quiz.
It’s a fun way for clients to learn about their workout style and for you to tailor programs that they’ll actually stick to.
4. Interior Design
How about a “Which Design Style Are You?” quiz?
It’s like HGTV in a quiz form, helping clients discover their style while you get insights into their taste.
What about the “The Ultimate Beauty Routine Finder” for Beauty and Cosmetics.
This quiz can ask about skin type, beauty concerns, and preferred makeup styles.
Based on the responses, you can recommend a personalized skincare routine or makeup products that are likely to be a hit.
6. Digital Marketing Agency
You could create a “Discover Your Ideal Marketing Channel” Quiz.
This could help businesses figure out which digital marketing channel (like SEO, PPC, social media, or email marketing) is the most suitable for their specific goals and target audience, based on their answers.
4 Steps to Build A Quiz Funnel That Converts Like Gangbusters
1. Never Start Without Knowing Your Target Market
Deep dive into their world.
You can start by creating buyer personas which are just detailed profiles of your ideal customers, including their demographics, interests, pain points, and aspirations.
For example, if you’re a fitness brand, your persona might be ‘Fitness Sally’, a 30-year-old working professional looking to stay fit despite a busy schedule.
To make it easier leverage data from your website, social media, and customer feedback to understand your audience’s behavior and preferences.
The more you know about your audience, the more tailored and relevant your quiz questions will be.
This increases engagement and the likelihood of conversion.
2. Craft Engaging Questions
First thing, be conversational.
Write questions as if you’re having a friendly chat. Instead of asking, “What is your age range?” try something like, “Hey, we’re just curious, what’s your awesome age group?”
Don’t be afraid to mix it up. Use a variety of question types from single choice to multiple choice and yes/no questions.
Also, keep each question relevant.
Each question should lead the user closer to a personalized result. Avoid irrelevant questions that could cause the user to lose interest.
While keeping it light, ensure each question serves a purpose in qualifying and segmenting your audience.
3. Build The Quiz Funnel and Go live
Don’t worry, you don’t need to be a coding expert to create your own quiz funnel.
Convertlyio makes it super easy for anyone to do, so even if you’re not a tech whiz, you’ll feel right at home.
You can let the AI generate the questions for you instead of starting from scratch.
You can drop in those engaging questions you’ve brainstormed, tweaking the design to make it match your brand.
Depending on how your audience answers, you can guide them to different outcome pages, sign-up forms, or more info, making each interaction as personal as a hand-written note.
Once your quiz is ready, you can embed it into your website with a few clicks.
And just like that, your quiz is out there in the wild, ready to mingle with your audience.
4. Send Your Leads To Your Favorite Tool for targeted Follow ups
Once leads start coming through you can send them to your crm or email automation software for tailored follow ups.
Convertlyio connects with over 6,000 apps via Zapier which makes it easy to send lead data to your preferred tools.
Now remember, based on the quiz results, offer personalized product recommendations, services, or content.
For instance, if someone takes a “Find Your Perfect Coffee Blend” quiz and prefers strong flavors, recommend your darker roasts.
Use the data to segment your email list.
Send tailored content that resonates with each segment’s interests and needs.
For example, if someone showed interest in vegan products in your quiz, send them information and offers related to your vegan range.
Keep the conversation going by offering related content, like blog posts, videos, or webinars that align with their interests.
5. Analyze and Optimize
Regularly update and refine your quiz based on user feedback and performance data.
If certain questions consistently cause users to drop off, consider revising or removing them.
Ensure the quiz is seamlessly leading users towards a conversion, whether it’s signing up for a newsletter, making a purchase, or another desired action.
Should My Quiz Funnel Be Long or short?
It really boils down to the industry you’re in and what you’re trying to achieve.
Let’s break it down.
In industries like insurance, financial services, real estate, and so on you’re playing a different ball game. Here, more detailed information is often needed to provide the best personalized recommendations or solutions.
For instance, in insurance, you might need to delve into specifics like coverage preferences, lifestyle, and risk factors.
Similarly, in real estate, understanding a client’s budget, desired location, and must-have home features can require a few more questions.
In these cases, a longer quiz funnel is not just beneficial but necessary to gather the comprehensive data needed for personalized service.
On the flip side, for sectors like eCommerce, shoppers often prefer a quick, snappy quiz that leads them swiftly to product recommendations or offers.
If you’re selling fashion items, beauty products, or gadgets, a short and sweet quiz can keep the momentum going without losing the user’s interest.
The key here is to ask just enough to provide value without making it feel like a chore.
The length of your quiz funnel should align with the depth of information required in your industry and the patience threshold of your audience.
It’s a balancing act between being thorough and being concise.
The ultimate goal is to keep your audience engaged and moving smoothly down the funnel towards conversion, whether that’s through a quick sprint or a marathon of questions.
It’s Time To Create Your Own High Converting Quiz Funnel
That’s how you build a quiz funnel that doesn’t just sparkle, but also converts like a charm!
The key is to keep it engaging, relevant, and true to your brand’s voice. And with tools like Convertlyio, the process is not just effective but also enjoyable.
Start turning those curious clicks into loyal customers.
It’s time to use quiz funnel marketing strategy and watch your conversion rates soar to new heights.